About us

We are a hands-on transformation and revenue growth partner for B2B technology companies. Founded in 2021, our principal, Mitul Ruparelia, has assisted multiple businesses to valuations of over $1 billion.

How we can help your business

We engage with businesses that are underperforming, in distress or seeking transformational revenue growth. Our services optimise the go-to-market model, create value and deliver predictable revenue growth.

Our founder and principal, Mitul Ruparelia, has decades of experience delivering world-class scale and field execution strategies.

Helping you reduce time to revenue

Citius is Latin for ‘faster’, and that’s what we deliver for you — swift, sustainable growth.

Our expertise is grounded in hands-on experience. Mitul handles every engagement, delivering practical, proven methodologies for accelerating revenue growth and transformation.

Leveraging our partner network enables us to advise clients in areas outside sales and marketing, including product development, finance, legal and human resources.

Whatever growth challenges you face, we’ve been there – including times of uncertain economic conditions.

Our case studies and references speak for themselves.

Mitul Ruparelia, founder and principal of Citius Partners

Mitul Ruparelia, founder & principal of Citius Partners


My name is Mitul Ruparelia. I am the founder and principal of Citius Partners.

I have over 20 years of experience delivering exponential revenue and margin growth.

Focusing on B2B software, services and hardware, I have built and led global GTM teams and businesses selling into telecommunications, public sector, financial services, healthcare, aviation and defence.

Having transformed a series of businesses, I founded Citius Partners to bring world-class accelerated scale and field execution strategies to B2B technology companies and their investors.

I have held leadership roles at Vision-Box, Siteimprove, BlackBerry, SAP, Sybase 365 and Mobile 365.

Technology experience

  • CyberSecurity
  • Mobility
  • Telecoms
  • Unified Communications as a Service (UCaaS)
  • Critical Events Management (CEM)
  • Unified Endpoint Management (UEM, MDM)
  • Identity Management
  • Biometrics
  • MarTech
  • Big Data
  • Artificial Intelligence (AI)
  • HealthTech
  • Blockchain


  • Built and led global GTM teams of 70+ people in sales (inc. inside sales), channel, pre-sales, SDRs, marketing, customer success and professional services.
  • Closed €87m+ in net-new business in aviation and border control during the pandemic with reduced investment and support.
  • Built an enterprise software partner ecosystem of 600+ resellers in BlackBerry and expanded into the Middle East, Africa and India, delivering 73% ($168m per year) of the revenue in EMEA, with 43% being net-new business.
  • Designed and sold cloud solutions to telcos globally that drove $150m+ in annual recurring revenue and transformed the business unit from $40m to $350m in four years.

Qualifications & accreditations

  • 1st class BSc (Hons) degree in Computer Information Systems Design (Electronic Business) from Kingston University, London.
  • CRO School accreditation from Pavilion (formerly the Revenue Collective).
  • Training & Research into Non-Executive and Independent Board Advisor from Connectd.

I recognise the value of theory, but my approach is instinctively hands-on by nature. I was the lead design and sales authority on the worldwide patent for the System and Method for Intelligent Routeback that delivered the $150m+ annual recurring revenue mentioned above.

I’ve been interviewed on CNBC and quoted in The Economist, The Times and other publications.

Mitul Ruparelia's LinkedIn profile


“Mitul is a very talented individual and was part of my leadership team at BlackBerry. During the turnaround of BlackBerry, he played an instrumental role in leading a team that built a strong carrier channel business across the globe, where he personally signed strategic partnerships with tier 1 carriers. In addition, Mitul managed the EMEA channel business delivering strong performance with double-digit year-on-year growth and the channel business was a vital part of the EMEA success.

Mitul has both a strategic and an operational capability which is a rare combination. He is bright, articulate and focused and has a very strong work ethic.”

Carl Wiese, Chief Revenue Officer, Poly

“I had the pleasure of having Mitul in my team for a few months, during which time he successfully drove, or had key contributions to, several projects. For example, in the telecom and healthcare industries, mobility and our engagement model with our largest customers.

Mitul’s dependability and capacity for multi-threading were extremely valuable in this demanding, project-oriented role. His polished communication skills, both written and oral, were recognised and appreciated by many and did make a difference in complex, sometimes challenging environments. Mitul, I hope our paths cross again in the future!”

David Bergonzo, Vice President, Market Transformation, SAP

“Mitul is an amazing individual and top talent. I had the pleasure to have him in my team. His hard work, level of customer and partner intimacy, ability to manage people, and solve complex issues smoothly, are extraordinary. Mitul fights for the business, for his people and for success. He is fun to work with, too, which is always a plus. The guy you want with you, not against you.”

Florian Bienvenu, Chief Revenue Officer, Vision-Box

“Mitul was a key advisor to my business. He is a vested leader and leads by example. He has an incredible work ethic and understands how best to align the channel perfectly to drive incremental business. I always counted on Mitul’s support to help create and drive some of the largest deals we did in the UK and I can unequivocally advocate for him being the best channel leader I have had the pleasure of working with.”

Mihir Andrei Mukherjee, Chief Executive Officer, Unipac

“I have worked with Mitul for the past three years, and am constantly impressed by his dedication and tenacity. Mitul balances the needs of the channel with the needs of his own organisation brilliantly, ensuring that the spirit of partnership is felt on both sides.

Mitul is an inspirational business leader, with a track record of success. I hope to work with him for many years to come.”

Alan Giles, Group Chief Commercial Officer, Voxsmart

“I worked alongside Mitul for several years and would be very happy to do so again. His technical command and his diligence in meeting customer expectations were fundamental to the successful development of the largest global messaging provider of recent years.”

Robert Rose, Chief Strategy Officer, Global Message Services

Sybase 365
Mobile 365
NewChip Accelerator

What next? Learn more about our services or contact us