After the merger of two cloud businesses, the resulting new company found itself in a saturated and shrinking market. Customers were beginning the transition to new technologies, so we were engaged to recommend a forward-looking strategy. The resulting launch accelerated revenue growth from $40m to $350m — and an NYSE-listed business ultimately acquired the company.
Achieve revenue growth by attracting and converting potential customers. We help achieve sales and marketing effectiveness, provide comprehensive GTM strategies, drive demand generation, build partner ecosystems, and offer guidance for successful market expansion.
Attain sustainable growth by nurturing and retaining customers. We offer expertise in proactive customer success management, retention strategy design, impactful proposition optimisation (including personalisation), and effective cross/upsell optimisation to help you maximise CLV.
Optimise pricing for sustainable, profitable growth, enabling your business to navigate market and economic turbulence. We structure value-based pricing, dynamic pricing, targeted price increase management, and margin optimisation, helping you improve profitability and efficiency.