Business Leader: Going from growth to efficiencies
Business Leader features Mitul Ruparelia discussing what we can learn from Twitter’s growth.
From firing top executives, announcing a workforce cut of 75%, increasing working hours, to charging for the blue check verification mark…what’s next? Twitter needs to find efficiencies, grow the company, or ideally both.
Read the full article here.
About Mitul Ruparelia
Mitul Ruparelia is the founder and principal of Citius Partners, a revenue growth consultancy based in London. He has over 20 years of experience working with B2B technology businesses that are underperforming, in distress or seeking exponential growth. He has helped companies scale to valuations of over $1 billion.
More articles
Efficiency and growth-performance: Navigating financial pressures in tech
Prioritising efficiency over growth due to poor financial results. Cultivating a culture of growth-performance is crucial for success and innovation, as highlighted by a recent commercial due diligence on a PE portfolio company.
Founder liability: The cost of success in business
Founders may become a liability to their own company due to personal attachment or inability to be progressive. Signs to watch for and solutions to help them get back on track.
Turning the tide: five strategies for growth and profitability
Private equity firms seek help to improve their portfolio companies profitability and growth. We focus on five areas: planning, top funnel, sales team, pipeline qualification and stakeholder engagement.
Avoid common mistakes when building a sales team
Building the first real sales team is a critical step for any business. Yet so many early-stage CEOs and founders fail to achieve the desired results. How can you get it right?