We are Citius Partners – a revenue growth consultancy

We transform the go-to-market strategy and execution for B2B technology businesses that are underperforming, in distress or seeking exponential growth.

Our engagement has helped global businesses generate up to $200 million in annual recurring revenue and realise valuations of over $1 billion.

Will you join them?

We can help you achieve more

We partner with growth, private equity and venture capital funds to help their B2B technology portfolio businesses improve their leadership, strategy and execution.


  • Transform your revenue function with interim or fractional leadership
  • Build a culture of performance, execution and accountability
  • Reduce employee ramp-up time, standardise best practices and improve productivity
  • Incentivise attainment against your business objectives and targets


  • Target and prioritise high-value customers
  • Differentiate your business through competitive positioning
  • Adapt your business to market change and economic uncertainty
  • Expand into international markets
  • Guide the organisation towards value-based selling
  • Transition your business from perpetual to subscription licensing
  • Build resilience amid economic and market uncertainty


  • Optimise your customer revenue journey
  • Bring visibility and accountability across your business (from lead to cash)
  • Deliver predictable and consistent sales forecasting
  • Focus on activities that drive pipeline and revenue conversion
  • Win complex sales that have multiple stakeholders and a higher perceived risk
  • Build a high-impact partner ecosystem to scale and meet your customer demand
  • Improve your efficiency and success with tenders

Our services. Tailored to your needs

We engage on a bespoke basis, growing your revenue through world-class scale and field execution strategies. Whether you prefer interim, fractional or advisory support, we can tailor our work to your budget and needs.

Our services are built around the ACT framework (Assess, Create and Transform), which is a proven process for accelerating business growth.

  • Leadership, people & culture
  • Sales forecasting & methodologies
  • Lead-to-cash (CRM, CPQ, ERP)
  • Go-to-market (GTM) & sales playbook
  • Product market fit (PMF)
  • Demand generation
  • Channel partner ecosystem
  • Hiring for performance
  • Coaching for excellence

Case studies

We have worked on many revenue growth transformations over the years. Below are some of our most notable case studies.

Contact us to learn how we can help you do the same.

Innovating to differentiate against competition

Founder liability: The cost of success in business

Founders may become a liability to their own company due to personal attachment or inability to be progressive. Signs to watch for and solutions to help them get back on track.

Robert Rose, Chief Strategy Officer, Global Message Services AG

“I worked alongside Mitul for several years and would be very happy to do so again. His technical command and his diligence when meeting customer expectations were fundamental to the successful development of the largest global messaging provider of recent years.”

Florian Bienvenu, Chief Revenue Officer, Vision-Box

“Mitul is an amazing individual. His hard work, level of customer and partner intimacy, ability to manage people and solve smoothly complex issues are extraordinary. Mitul fights for the business, for his people and for success. The guy you want with you, not against you.”

Alan Giles, Group Chief Commercial Officer, Voxsmart

“I am constantly impressed with his dedication and tenacity. Mitul balances the needs of the channel with the needs of his own organisation brilliantly, ensuring that the spirit of partnership is felt on both sides. Mitul is an inspirational leader, with a track record of success.”

Carl Wiese, Chief Revenue Officer, Poly

“During the turnaround of BlackBerry, Mitul played an instrumental role, leading a team that built a strong carrier channel business across the globe, where he personally signed strategic partnerships with tier 1 carriers. In addition, he managed the EMEA channel, delivering strong performance with double-digit YOY growth.”

David Bergonzo, Vice President, Market Transformation, SAP

“Mitul’s dependability and capacity for multi-threading were extremely valuable in this demanding, project-oriented role. His polished communication skills, both written and oral, are recognised and appreciated by many and made a difference in complex, sometimes challenging environments.”

Mihir Andrei Mukherjee, Chief Executive Officer, Unipac

“Mitul is a vested leader and leads by example. I always counted on his support to help create and drive some of the largest deals we did in the UK and I can unequivocally advocate for him being the best channel leader I have had the pleasure of working with.”
Our principal and founder, Mitul Ruparelia has over 20 years of hands-on experience accelerating sustainable revenue growth for B2B technology businesses.
Sybase 365
Mobile 365
NewChip Accelerator

To discuss your needs in confidence, contact us